a field experimental trial of consumer demand for a climate label
Elofsson, Katarina and Matsdotter, Elina and Arntyr, Johan
(2014).
Got green milk?
Uppsala:
(NL, NJ) > Dept. of Economics, Sveriges lantbruksuniversitet.
Working paper series / Swedish University of Agricultural Sciences, Department of Economics
; 2014:02
[Report]
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Abstract
A majority of consumers claim to prefer climate-labelled food over non-labelled alternatives. However, there is limited empirical evidence that such labels actually influence consumer behaviour when shopping.The purpose of this study is to investigate whether qualitative information about a voluntary climate labelling scheme affects the demand for milk in the short run.In a randomized field experiment conducted in 17 retail stores in Sweden, the effects of a climate label on milk demand was measured. Results suggest that climate labelling increased demand for medium-fat climate labelled milk by approximately 7%.The response is significantly smaller than suggested by consumer surveys but larger than that observed in earlier studies of actual purchasing behaviour where quantitative information on climate impact was provided.
| Authors/Creators: | Elofsson, Katarina and Matsdotter, Elina and Arntyr, Johan |
|---|---|
| Title: | Got green milk? |
| Subtitle: | a field experimental trial of consumer demand for a climate label |
| Series/Journal: | Working paper series / Swedish University of Agricultural Sciences, Department of Economics (1401-4068) |
| Year of publishing : | 2014 |
| Number: | 2014:02 |
| Number of Pages: | 27 |
| Place of Publication: | Uppsala |
| Publisher: | Institutionen för ekonomi, Sveriges lantbruksuniversitet |
| ISSN: | 1401-4068 |
| Language: | English |
| Publication Type: | Report |
| Article category: | Other scientific |
| Full Text Status: | Public |
| Agris subject categories.: | E Economics, development, and rural sociology > E10 Agricultural economics and policies E Economics, development, and rural sociology > E73 Consumer economics Q Food science > Q04 Food composition |
| Subjects: | (A) Swedish standard research categories 2011 > 5 Social Sciences > 502 Economics and Business > Economics (A) Swedish standard research categories 2011 > 1 Natural sciences > 105 Earth and Related Environmental Sciences > Climate Research |
| Agrovoc terms: | milk, demand, product labelling, consumer behaviour, product labelling, climate |
| Keywords: | climate labelling, milk, demand |
| URN:NBN: | urn:nbn:se:slu:epsilon-e-1796 |
| Permanent URL: | http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-e-1796 |
| ID Code: | 11024 |
| Faculty: | NJ - Fakulteten för naturresurser och jordbruksvetenskap |
| Department: | (NL, NJ) > Dept. of Economics |
| Deposited By: | SLUpub Connector |
| Deposited On: | 03 Mar 2014 11:46 |
| Metadata Last Modified: | 02 Dec 2014 11:05 |
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