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Why do (don’t) we buy organic food and do we get what we bargain for?

Hoffmann, Ruben and Wivstad, Maria (2015). Why do (don’t) we buy organic food and do we get what we bargain for? Uppsala: (NL, NJ) > Dept. of Crop Production Ecology, Sveriges lantbruksuniversitet.

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The market of organic foods is expanding in Sweden and for further market development it is important to know more about consumers’ motives for buying organic products, and also the barriers for not buying organic food. To understand consumer behaviour is difficult, and is complicated by the fact that consumers may have perceptions of quality characteristics of organic food products that are not guaranteed by organic certification and labelling. The organic certification regulates the production processes, not the quality of products, nor the environmental effects.

EPOK has initiated this popular science know-ledge synthesis to give an overview of existing literature on consumers’ motives and discuss to what extent some of these motives can be supported by scientific evidence, e.g. health and nutritional, environmental or animal welfare motives. The report is as far as possible based on existing international reviews, with specific references to some regional differences, including specific comments for the Swedish context. It provides an overview of some important aspects of the present and future development of the organic market but should not be viewed as an exhaustive review.

It is concluded that some of the organic food characteristics behind these motives are well supported in the scientific literature, e.g. benefits for biodiversity and low incidence of pesticide residues in food, while other qualities cannot be considered to be clearly and consistently supported by scientific research. These conclusions set limits for how organic food could be marketed.

Authors/Creators:Hoffmann, Ruben and Wivstad, Maria
Title:Why do (don’t) we buy organic food and do we get what we bargain for?
Year of publishing :2015
Number of Pages:35
Place of Publication:Uppsala
Publisher:Centrum för ekologisk produktion och konsumtion (EPOK), Sveriges lantbruksuniversitet
ISBN for printed version:978-91-576-9285-6
Publication Type:Report
Article category:Other scientific
Full Text Status:Public
Agris subject categories.:E Economics, development, and rural sociology > E73 Consumer economics
Q Food science > Q04 Food composition
S Human nutrition > S01 Human nutrition - General aspects
Subjects:(A) Swedish standard research categories 2011 > 5 Social Sciences > 502 Economics and Business > Economics
(A) Swedish standard research categories 2011 > 4 Agricultural Sciences > 405 Other Agricultural Sciences > Other Agricultural Sciences not elsewhere specified
Agrovoc terms:organic foods, consumers, consumer behaviour, attitudes
Keywords:Organic foods, consumers, consumer behaviour, consumer motives, social and environmental benefits
Permanent URL:
ID Code:13029
Faculty:NJ - Fakulteten för naturresurser och jordbruksvetenskap
Department:(NL, NJ) > Dept. of Crop Production Ecology
Deposited By: SLUpub Connector
Deposited On:03 Mar 2016 10:07
Metadata Last Modified:09 Sep 2020 14:17

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