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The triad perspective on business models for wood harvesting

tailoring for service satisfaction within forest owners associations

Erlandsson, Emanuel (2016). The triad perspective on business models for wood harvesting. Diss. (sammanfattning/summary) Umeå : Sveriges lantbruksuniv., Acta Universitatis Agriculturae Sueciae, 1652-6880 ; 2016:124
ISBN 978-91-576-8751-7
eISBN 978-91-576-8752-4
[Doctoral thesis]

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Swedish forest companies have outsourced their harvesting operations extensively to contractors. The role of these professionals is increasingly important for wood supply, especially for companies purchasing most of their wood from non-industrial private forest owners, for which harvesting is normally arranged by the company. Contractors are key actors in maintaining owners’ willingness to sell wood, which has become more challenging and requires attractive service offers. As forest owners associations (FOAs) are owned by their members, they have a large responsibility to offer services satisfying owners’ goals, but at the same time they need to satisfy industrial demands.

This thesis applies a triad perspective on harvesting services to assess varying needs and value perceptions for FOAs, contractors, and forest owners. The objective is to investigate the possibilities and needs for FOAs to tailor their business models to increase the total success of service triads.

Two FOAs with fully outsourced harvesting services were investigated, and research was conducted as two parts. The first part (Paper I) used process mapping to analyze the impact of industrial context on business activities for harvesting. The results revealed both differences in demand uncertainties and different needs for production adjustments due to varying supply responsibilities (own mills vs. no own mills). This caused different needs for capacity flexibility, preferably met by corresponding proportions of short–term contracts. Many managers, however, perceived a shortage of contractors and instead used large proportions (>90%) of long-term contracts and satisfied flexibility needs by requesting the use of less specialized machinery. The second part (Paper II, III) used interviews, surveys and follow-up data to identify and analyze success factors satisfying each group of the triad. Especially large variations were found among forest owners in assigned service values and performance perceptions. Furthermore, results revealed strong discrepancies between currently applied follow-up parameters vs. parameters that respondents actually valued most. Specifically, parameters most important for contractors’ satisfaction were different from parameters important for their profitability.

The thesis concludes with a characterization of the tailoring needs for different industrial and local contexts, and also describes general needs and responsibilities for each of the three perspectives concerning service development.

Authors/Creators:Erlandsson, Emanuel
Title:The triad perspective on business models for wood harvesting
Subtitle:tailoring for service satisfaction within forest owners associations
Series Name/Journal:Acta Universitatis Agriculturae Sueciae
Year of publishing :2016
Depositing date:21 November 2016
Number of Pages:62
IErlandsson, E. (2013). The impact of industrial context on procurement, management and development of harvesting services: a comparison of two Swedish forest owners associations. Forests 4(4), 1171-1198.
IIErlandsson, E., Fjeld, D. & Lidestav, G. Measuring quality perception and satisfaction for wood harvesting services with a triad perspective. Accepted for publication in International Journal of Forest Engineering. DOI: 10.1080/14942119.2017.1257304.
IIIErlandsson, E. Success factors in the business relationships of harvesting contractors within Swedish forest owners associations (submitted manuscript).
Place of Publication:Umeå
Publisher:Department of Forest Biomaterials and Technology, Swedish University of Agricultural Sciences
ISBN for printed version:978-91-576-8751-7
ISBN for electronic version:978-91-576-8752-4
Publication Type:Doctoral thesis
Full Text Status:Public
Agris subject categories.:E Economics, development, and rural sociology > E20 Organization, administration and management of agricultural enterprises or farms
K Forestry > K10 Forestry production
Subjects:(A) Swedish standard research categories 2011 > 4 Agricultural Sciences > 401 Agricultural, Forestry and Fisheries > Forest Science
Agrovoc terms:wood, supply, business management, logging, professional services, contracts, entrepreneurs, private ownership, cooperative activities, purchasing, sweden
Keywords:contractor, production management, wood procurement, NIPF owners, logging, entreprenör, entreprenadskogsbruk, skogsägarförening, avverkningstjänster, upphandling, privatskogsbruk, virkesförsörjning, affärsmodeller
Permanent URL:
ID Code:13855
Faculty:S - Faculty of Forest Sciences
Department:(S) > Department of Forest Biomaterials and Technology (from 131204)
External funders:Brattåsstiftelsen för skogsvetenskaplig forskning and Kempe Foundations and Knowledge Foundation and Skogforsk and Skogsägarna Mellanskog Ekonomisk förening and Skogsägarna Norrskog Ekonomisk förening and SLO fonden (inom Kungliga Skog och lantbruksakademin)
Deposited By: Emanuel Erlandsson
Deposited On:22 Nov 2016 09:56
Metadata Last Modified:10 Sep 2020 13:41

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