Home About Browse Search

A product semantic study of the influence of the sense of vision on the evalutation of wood

Lindberg, Siv and Roos, Anders and Kihlstedt, Annika (2010). A product semantic study of the influence of the sense of vision on the evalutation of wood. Uppsala: (S) > Dept. of Forest Products (until 180101), Sveriges lantbruksuniversitet. Research Results ; 8



Based on product semantics, this study investigated how visual attributes of wood are perceived and interpreted semantically. The wood species alder, ash, aspen, birch, beech, elm, lime, larch, maple, oak, pine and spruce were used. The subjects rated the samples based on the descriptive words natural, exclusive, environmental (i.e., ecofriendly), rough, inexpensive, dark, reliable, warm, modern, cosy, solid, and light. The most significant differences were between softwoods and hardwoods. Principal component analysis yielded three dimensions based on visual perceptions: exclusive/modern, environmental/natural and light vs. dark. Maple and ash, in addition to other hardwoods, were seen as more exclusive/modern than spruce and pine. Pine, on the other hand, was perceived as the most environmental/ natural wood type. Beech and alder did not score high on any of the three dimensions. The potential use of these results in product design and interior design is discussed.

Authors/Creators:Lindberg, Siv and Roos, Anders and Kihlstedt, Annika
Title:A product semantic study of the influence of the sense of vision on the evalutation of wood
Series/Journal:Research Results
Year of publishing :2010
Number of Pages:7
Place of Publication:Uppsala
Publisher:Department of Forest Products, Swedish University of Agricultural Sciences.
Publication Type:Factsheet
Article category:Popular
Full Text Status:Public
Agris subject categories.:K Forestry > K50 Processing of forest products
Subjects:(A) Swedish standard research categories 2011 > 4 Agricultural Sciences > 401 Agricultural, Forestry and Fisheries > Forest Science
Agrovoc terms:wood, design, senses, consumer surveys
Keywords:Wood design, consumer study, perceptions, consumer studies
Permanent URL:
ID Code:13935
Faculty:S - Faculty of Forest Sciences
Department:(S) > Dept. of Forest Products (until 180101)
Deposited By: SLUpub Connector
Deposited On:09 Jun 2017 13:53
Metadata Last Modified:09 Jun 2017 13:53

Repository Staff Only: item control page


Downloads per year (since September 2012)

View more statistics