Lindberg, Siv and Roos, Anders and Kihlstedt, Annika
(2010).
A product semantic study of the influence of the sense of vision on the evalutation of wood.
Uppsala:
(S) > Dept. of Forest Products (until 180101), Sveriges lantbruksuniversitet.
Research Results
; 8
[Factsheet]
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Abstract
Based on product semantics, this study investigated how visual attributes of wood are perceived and interpreted semantically. The wood species alder, ash, aspen, birch, beech, elm, lime, larch, maple, oak, pine and spruce were used. The subjects rated the samples based on the descriptive words natural, exclusive, environmental (i.e., ecofriendly), rough, inexpensive, dark, reliable, warm, modern, cosy, solid, and light. The most significant differences were between softwoods and hardwoods. Principal component analysis yielded three dimensions based on visual perceptions: exclusive/modern, environmental/natural and light vs. dark. Maple and ash, in addition to other hardwoods, were seen as more exclusive/modern than spruce and pine. Pine, on the other hand, was perceived as the most environmental/ natural wood type. Beech and alder did not score high on any of the three dimensions. The potential use of these results in product design and interior design is discussed.
Authors/Creators: | Lindberg, Siv and Roos, Anders and Kihlstedt, Annika |
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Title: | A product semantic study of the influence of the sense of vision on the evalutation of wood |
Series/Journal: | Research Results |
Year of publishing : | 2010 |
Number: | 8 |
Number of Pages: | 7 |
Place of Publication: | Uppsala |
Publisher: | Department of Forest Products, Swedish University of Agricultural Sciences. |
ISSN: | 1654-9759 |
Language: | English |
Publication Type: | Factsheet |
Article category: | Popular |
Full Text Status: | Public |
Agris subject categories.: | K Forestry > K50 Processing of forest products |
Subjects: | (A) Swedish standard research categories 2011 > 4 Agricultural Sciences > 401 Agricultural, Forestry and Fisheries > Forest Science |
Agrovoc terms: | wood, design, senses, consumer surveys |
Keywords: | Wood design, consumer study, perceptions, consumer studies |
URN:NBN: | urn:nbn:se:slu:epsilon-e-4231 |
Permanent URL: | http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-e-4231 |
ID Code: | 13935 |
Faculty: | S - Faculty of Forest Sciences |
Department: | (S) > Dept. of Forest Products (until 180101) |
Deposited By: | SLUpub Connector |
Deposited On: | 09 Jun 2017 13:53 |
Metadata Last Modified: | 09 Jun 2017 13:53 |
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