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Decision-making and risk responsibility related to the use of food biotechnology

Pakseresht, Ashkan (2017). Decision-making and risk responsibility related to the use of food biotechnology. Diss. (sammanfattning/summary) Uppsala : Sveriges lantbruksuniv., Acta Universitatis Agriculturae Sueciae, 1652-6880 ; 2017:83
ISBN 978-91-7760-056-5
eISBN 978-91-7760-057-2
[Doctoral thesis]

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This thesis contributes to knowledge about consumer decision-making and risk perception related to the use of biotechnology in food production. Paper I presents a meta-analysis that examined the systematic evidence from existing research on consumers’ evaluation of biotechnology in food products. The results indicated that genetically modified (GM) food with agronomic benefits is considered an inferior alternative to unmodified food products, but its direct consumer benefits were considered more desirable. Furthermore, consumer evaluation of biotechnology was largely insensitive to the type of food product. However, the type of gene modification was important for consumers’ evaluation. Using artefactual field experiments, Papers II-IV explore the effect of context on Swedish consumer behaviour in relation to a GM food with direct tangible benefits. Papers II and III examine the interdependency in consumer decision-making, with the focus of Paper III shifting towards satisfaction as the outcome of the decision-making process. Paper II shows that the policy regulations in place had a decisive influence on consumer acceptance and that the policy context itself may induce opposition to GM food. The greatest consumer opposition was found in the most restrictive policy scenarios. The aim of Paper III was to extend the Kano model of satisfaction and use it to assess consumer satisfaction in relation to decisions taken by upstream actors in the food value chain (FVC) with respect to GM food. The findings suggest that both consumer choices and satisfaction were dependent on the degree of unanimous stances adopted by upstream food value chain actors in supporting the GM food product. Actors’ consistent rejection of GM food resulted in lower consumer acceptance of GM food and greater overall satisfaction. In contrast, consumers were more receptive to and satisfied with GM foods when the FVC actors consistently took supportive stances. This suggests that being pro-GM food is probably not a stable trait. In addition, the analysis lent support to a general preference for and higher satisfaction under a mandatory labelling regime. Paper IV explores the role of food policy regulations in cognitive information processing and deliberation of consumers’ own risk responsibility related to GM food, and whether the effect is dependent on the type of risk. The findings suggest that consumers who have health concerns show less willingness to assign responsibility to themselves in situations where GM products are introduced.

Authors/Creators:Pakseresht, Ashkan
Title:Decision-making and risk responsibility related to the use of food biotechnology
Series Name/Journal:Acta Universitatis Agriculturae Sueciae
Year of publishing :10 November 2017
Depositing date:19 October 2017
Number of Pages:113
IHess, S., Lagerkvist, C.J., Redekop, W., and Pakseresht, A. (2016). Consumers’ evaluation of biotechnologically modified food products:new evidence from a meta-survey. European Review of Agricultural Economics, 43 (5), pp. 703-736.
IIPakseresht, A., McFadden, B.R., Lagerkvist, C.J. (2017). Consumer acceptance of food biotechnology based on policy context and upstream acceptance: Evidence from an artefactual field experiment. European Review of Agricultural Economics. (In press).
IIIPakseresht, A. and Lagerkvist, C.J., (2017). Composite-level analysis of consumer satisfaction data from the Kano model: An application to consumer decision-making related to food biotechnology. (Submitted to Food Quality and Preferences).
IVPakseresht, A, Lagerkvist, C.J. (2017). Consumers’ Risk Responsibility of Genetically Modified Food: Effect of Regulatory Context and Risk Dimensions on Cognitive information processing. (Submitted to Food Policy).
Place of Publication:Uppsala
Publisher:Department of Economics, Swedish University of Agricultural Sciences.
ISBN for printed version:978-91-7760-056-5
ISBN for electronic version:978-91-7760-057-2
Publication Type:Doctoral thesis
Full Text Status:Public
Agris subject categories.:E Economics, development, and rural sociology > E10 Agricultural economics and policies
E Economics, development, and rural sociology > E20 Organization, administration and management of agricultural enterprises or farms
E Economics, development, and rural sociology > E73 Consumer economics
Subjects:(A) Swedish standard research categories 2011 > 5 Social Sciences > 502 Economics and Business > Economics
(A) Swedish standard research categories 2011 > 5 Social Sciences > 502 Economics and Business > Business Administration
Agrovoc terms:genetically modified foods, decision making, biotechnology, food policies, environmental policies, consumer behaviour, risk assessment
Keywords:decision-making, food choice, biotechnology, context effect, policy, GMO, consumer behaviour, satisfaction, risk perception, risk responsibility
Permanent URL:
ID Code:14641
Faculty:NJ - Fakulteten för naturresurser och jordbruksvetenskap
Department:(NL, NJ) > Dept. of Economics
Deposited By: Mr Ashkan Pakseresht
Deposited On:20 Oct 2017 06:20
Metadata Last Modified:09 Sep 2020 14:17

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