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Fairtrade and Sustainability: Motivations for Fairtrade Certification among Smallholder Coffee Growers in Tanzania

Pyk, Filippa and Abouhatab, Assem (2018). Fairtrade and Sustainability: Motivations for Fairtrade Certification among Smallholder Coffee Growers in Tanzania. Sustainability. 10, 1-18
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Official URL: http://dx.doi.org/10.3390/su10051551

Abstract

Drawing on a survey of 148 Fairtrade-certified smallholder coffee farmers in the Kagera region of Tanzania, a quantitative investigation was performed on the farmers’ motivations for Fairtrade certification. A factor analysis approach was used to analyze the importance of economic, social, and environmental motivations in farmers’ decision-making on Fairtrade-labeled coffee certification. Moreover, three ordered logit models were estimated to assess the determinants of motivational behavior for Fairtrade certification among different socioeconomic groups in the survey sample. Overall, the results indicate that Fairtrade certification is predominantly economically motivated. Particularly, farmers are relatively less environmentally motivated to adopt the Fairtrade system. However, female coffee farmers are significantly more environmentally driven to adopt Fairtrade certification. Surprisingly, the results suggest that farmers’ level of education has no significant influence on their motivation for Fairtrade certification. Moreover, lower-income and smaller-scale coffee farmers are less economically and environmentally motivated for Fairtrade certification. In light of these findings, we suggest that efforts to promote Fairtrade certification among smallholder growers should be designed in ways that balance economic, social, and environmental outcomes. Furthermore, the findings call for targeted measures to strengthen Fairtrade’s commitment to empowering disadvantaged smallholder farmers, including women, to achieve sustainable development goals in the region.

Authors/Creators:Pyk, Filippa and Abouhatab, Assem
Title:Fairtrade and Sustainability: Motivations for Fairtrade Certification among Smallholder Coffee Growers in Tanzania
Series/Journal:Sustainability (2071-1050)
Year of publishing :2018
Volume:10
Page range:1-18
Number of Pages:18
Publisher:MDPI
ISSN:2071-1050
Language:English
Publication Type:Journal article
Refereed:Yes
Article category:Scientific peer reviewed
Version:Published version
Full Text Status:Public
Subjects:(A) Swedish standard research categories 2011 > 4 Agricultural Sciences > 405 Other Agricultural Sciences > Environmental Sciences related to Agriculture and Land-use
(A) Swedish standard research categories 2011 > 4 Agricultural Sciences > 401 Agricultural, Forestry and Fisheries > Agricultural Science
(A) Swedish standard research categories 2011 > 5 Social Sciences > 502 Economics and Business > Economics
Keywords:Fairtrade, small farmers, coffee, Tanzania, factor analysis, ordered logit model, economy
URN:NBN:urn:nbn:se:slu:epsilon-e-4930
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-e-4930
ID Code:15468
Faculty:NJ - Fakulteten för naturresurser och jordbruksvetenskap
Department:(NL, NJ) > Dept. of Economics
Deposited By: SLUpub Connector
Deposited On:28 Jun 2018 06:12
Metadata Last Modified:28 Jun 2018 06:12

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