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Drivers of farmers' up-take of ecological approaches - a conceptual framework with a behavioural focus

Hansson, Helena and Thompson, Bethan and Manevska Tasevska, Gordana and Toma, Luiza and Leduc, Gaëlle and Vranken, Liesbet (2019). Drivers of farmers' up-take of ecological approaches - a conceptual framework with a behavioural focus. x: (NL, NJ) > Dept. of Economics, Sveriges lantbruksuniversitet.
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Abstract

This deliverable D2.1 of the LIFT project presents the conceptual framework on farmers’ up‐take of ecological approaches across the supply chain. The framework combines behavioural theories on individual decision‐making with drivers and methodological considerations related to economic decision‐making. Furthermore, deliverable D2.1 presents a systematic map of previous literature related to farmers’ up‐take of ecological approaches. The purpose of D2.1 is to guide data collection through the LIFT survey to farmers and interview studies in WP (workpackage) 2 of LIFT.

The theoretical part of the framework departs from the Theory of Planned Behaviour (TPB) for understanding individual decision‐making, extended by integrating the Technology Acceptance Model (TAM). Furthermore, the framework distinguishes between endogenous, as well as exogenous factors such as: (i) motivational factors; (ii) farmers’ self‐identity; (iii) farm characteristics; (iv) supply‐chain characteristics; (v) institutional conditions (including policy framework); and (vi) consumers’ preferences and demands. Factors serve to identify the main drivers of farmers’ up‐take of ecological approaches, and to enable comparison of different dimensions of up‐take across territories. The decision to implement the up‐take of ecological approaches is approached across four different dimensions, according to their: (i) timing; (ii) intensity/extensity; (iii) size of change, and (iv) type of practices adopted. These dimensions are important since the factors that affect the decision to adopt have been found to differ across them. The deliverable continues by presenting a systematic map of previous literature related to farmers’ up‐take of ecological approaches. Two methodological approaches for understanding the drivers of farmers’ up‐take of ecological approaches are suggested: psychometric methodology and qualitative interviews, using the means‐end chain and laddering approach. The deliverable ends by concluding on implications for the LIFT farmers’ survey.

Authors/Creators:Hansson, Helena and Thompson, Bethan and Manevska Tasevska, Gordana and Toma, Luiza and Leduc, Gaëlle and Vranken, Liesbet
Title:Drivers of farmers' up-take of ecological approaches - a conceptual framework with a behavioural focus
Year of publishing :2019
Number of Pages:52
Place of Publication:x
Publisher:LIFT
Language:English
Publication Type:Report
Article category:Other scientific
Full Text Status:Public
Agris subject categories.:F Plant production > F08 Cropping patterns and systems
X Agricola extesions > X70 Economics and management
Subjects:(A) Swedish standard research categories 2011 > 5 Social Sciences > 502 Economics and Business > Economics
(A) Swedish standard research categories 2011 > 4 Agricultural Sciences > 401 Agricultural, Forestry and Fisheries > Agricultural Science
Keywords:ecosystem based farming
URN:NBN:urn:nbn:se:slu:epsilon-p-100106
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-p-100106
ID Code:16149
Faculty:NJ - Fakulteten för naturresurser och jordbruksvetenskap
Department:(NL, NJ) > Dept. of Economics
Deposited By: SLUpub Connector
Deposited On:20 Jun 2019 12:03
Metadata Last Modified:20 Jun 2019 12:03

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