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Communicating Added Value in Wooden Multistorey Construction

Mark-Herbert, Cecilia and Kvennefeldt, Elin and Roos, Anders (2019). Communicating Added Value in Wooden Multistorey Construction. I/In: Timber Buildings and Constructions. Sid./p. 1-14. IntechOpen
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Official URL: https://www.intechopen.com/online-first/communicat...


Climate changes point to the needs to find sustainable materials for residential multistorey housing as a growing proportion of populations across the world live in urban areas. Despite positive environmental effects, wood has a limited use in multistorey constructions even in countries with a strong tradition to use wood in residential housing, such as Sweden. As new materials, techniques were developed and studies of properties of wood as a construction material were communicated, and legislation was altered in Sweden in the mid-1990s, allowing for the use of wood in multistorey housing. The expected market growth was slow and uneven even when incentivizing programs were developed. This chapter explains consumer perspectives in a town, Växjö, where the tradition of using wood in multistorey construction is strong. It points to the needs of knowing more about consumers’ perspectives—in order to communicate added values, that is, environmental benefits, in suitable market channels.

Authors/Creators:Mark-Herbert, Cecilia and Kvennefeldt, Elin and Roos, Anders
Title:Communicating Added Value in Wooden Multistorey Construction
Year of publishing :2019
Page range:1-14
Number of Pages:14
Publication Type:Book Chapter
Article category:Scientific peer reviewed
Version:Published version
Copyright:Creative Commons: Attribution 4.0
Full Text Status:Public
Subjects:(A) Swedish standard research categories 2011 > 5 Social Sciences > 502 Economics and Business > Business Administration
Keywords:consumer perceptions, product-dominant logic, residential construction, service-dominant logic, sustainable development
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Type of IDID
ID Code:16210
Faculty:S - Faculty of Forest Sciences
Department:(S) > Dept. of Forest Economics
Deposited By: SLUpub Connector
Deposited On:05 Jul 2019 08:33
Metadata Last Modified:12 Sep 2022 04:40

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