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Embedding with empathy

Wahlgren, Ingela (2020). Embedding with empathy. I/In: UXLibs V.
[Conference Paper]

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Has it ever happened to you that a co-worker, or maybe even a line manager, reacted emotionally when you suggested changes, improvements or new services based on your UX research? Maybe they snapped at you, seemed angry, or just said something that seemed like a rather irrational response. If you are really unlucky, the person having the adverse reaction to your design or suggestions is someone who can also stop your plans from happening, or someone who is actually key to have on board for successful implementation. I would like to claim, based on my own experience as well as that of my workshop participants, that this kind of emotional reaction is not uncommon. It typically occurs at the design or implementation stage of a UX project and even though it can sometimes be mitigated by Andy Priestner’s go-to phrase: “it’s only a prototype,” it can also be prevented. My workshop at UXLibsV explored how we can use neuroscience and, more specifically, the SCARF model to better understand and empathise with our colleagues, and ourselves, for better UX embedding in our organisations.

Authors/Creators:Wahlgren, Ingela
Title:Embedding with empathy
Year of publishing :2020
Page range:134-138
Number of Pages:5
Publisher:UXLibs 2019
ISBN for printed version:9788609163653
Publication Type:Conference Paper (UNSPECIFIED)
Article category:Other scientific
Version:Published version
Full Text Status:Public
Subjects:(A) Swedish standard research categories 2011 > 5 Social Sciences > 508 Media and Communications > 50805 Information Studies
Keywords:UX research, neuroscience, the SCARF model
Permanent URL:
ID Code:17073
Department:Common Units > SLU University Library
Deposited By: SLUpub Connector
Deposited On:04 Jun 2020 07:43
Metadata Last Modified:15 Jan 2021 19:47

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