Donkor, Eunice Adu and Owusu Sekyere, Enoch and Owusu, Victor
(2020).
The Development and Promotion of Sweet Potato Yoghurt in Ghana: Implications for Sustainable Production and Consumption Policies.
Sustainability. 12
, 3336
, 1-16
[Journal article]
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Abstract
This paper analyzes how a newly developed food product (potagurt) with nutritional and health benefits can be promoted in Ghana. We employ the hedonic modeling and contingent valuation methods to estimate monetary values attached to the product's attributes using 400 consumers in the Ashanti, Eastern, and Greater Accra regions of Ghana. The findings reveal that consumers have positive perceptions on the health and nutritional benefits of the product. Buyers place a higher value on potagurt relative to normal yogurt. The high value attached to potagurt is mainly linked to the health, nutritional, food safety, and quality attributes of the product, as well as perception. Consumers' socioeconomic factors such as income, educational, and awareness levels also play a significant role in explaining their choice of the product. The practical implication is that the development and promotion of potagurt could stimulate sustainable economic development through better consumer health and improvement in the livelihoods of many players in the sweet potato value chain, especially the producers of potagurt and sweet potato farmers. We conclude that the promotion of the innovative food product could contribute to sustainable production and consumption of sweet potatoes.
Authors/Creators: | Donkor, Eunice Adu and Owusu Sekyere, Enoch and Owusu, Victor | ||||||
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Title: | The Development and Promotion of Sweet Potato Yoghurt in Ghana: Implications for Sustainable Production and Consumption Policies | ||||||
Year of publishing : | 2020 | ||||||
Volume: | 12 | ||||||
Article number: | 3336 | ||||||
Number of Pages: | 16 | ||||||
Publisher: | MDPI | ||||||
ISSN: | 2071-1050 | ||||||
Language: | English | ||||||
Publication Type: | Journal article | ||||||
Article category: | Scientific peer reviewed | ||||||
Version: | Published version | ||||||
Copyright: | Creative Commons: Attribution 4.0 | ||||||
Full Text Status: | Public | ||||||
Subjects: | (A) Swedish standard research categories 2011 > 5 Social Sciences > 502 Economics and Business > Economics | ||||||
Keywords: | consumer willingness to pay, new product development, hedonic pricing | ||||||
URN:NBN: | urn:nbn:se:slu:epsilon-p-106492 | ||||||
Permanent URL: | http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-p-106492 | ||||||
Additional ID: |
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ID Code: | 17198 | ||||||
Faculty: | NJ - Fakulteten för naturresurser och jordbruksvetenskap | ||||||
Department: | (NL, NJ) > Dept. of Economics | ||||||
Deposited By: | SLUpub Connector | ||||||
Deposited On: | 29 Jun 2020 07:20 | ||||||
Metadata Last Modified: | 15 Jan 2021 19:20 |
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