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Understanding consumers' perceptions towards Iberian pig production and animal welfare

García-Gudiño, Javier and Blanco-Penedo, Isabel and Gispert, Marina and Brun, Albert and Perea, José and Font-i-Furnols, Maria (2020). Understanding consumers' perceptions towards Iberian pig production and animal welfare. Meat Science. 172 , 108317
[Journal article]

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Abstract

The Spanish market offers a greater variety of Iberian pork products. The aim of this paper is to determine the perception of consumers of several aspects of Iberian pig production and animal welfare depending on the consumers' characteristics. Consumers from two Spanish regions (n = 403) answered a questionnaire about their beliefs and the importance of pig production, their purchase intentions and their willingness to pay. Consumers were segmented according to their level of knowledge about Iberian pig production. The results of this work indicate that consumers have poor knowledge about Iberian pig production. Even so, consumers show a remarkable preference for Iberian products, especially when the animals are reared freely and in natural conditions, giving great importance to animal welfare. Consumer preferences indicate the importance of emphasizing Iberian traditional pig product characteristics on the label to promote their purchase choices.

Authors/Creators:García-Gudiño, Javier and Blanco-Penedo, Isabel and Gispert, Marina and Brun, Albert and Perea, José and Font-i-Furnols, Maria
Title:Understanding consumers' perceptions towards Iberian pig production and animal welfare
Year of publishing :2020
Volume:172
Article number:108317
Number of Pages:10
ISSN:0309-1740
Language:English
Publication Type:Journal article
Article category:Scientific peer reviewed
Version:Accepted version
Copyright:Creative Commons: Attribution-Noncommercial-No Derivative Works 4.0
Full Text Status:Restricted
Subjects:(A) Swedish standard research categories 2011 > 4 Agricultural Sciences > 402 Animal and Dairy Science > Animal and Dairy Science.
Keywords:Local breed, Knowledge, Beliefs, Animal welfare, Purchase choice
URN:NBN:urn:nbn:se:slu:epsilon-p-107805
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-p-107805
Additional ID:
Type of IDID
DOI10.1016/j.meatsci.2020.108317
ID Code:17777
Faculty:VH - Faculty of Veterinary Medicine and Animal Science
Department:(VH) > Dept. of Clinical Sciences
Deposited By: SLUpub Connector
Deposited On:09 Oct 2020 13:58
Metadata Last Modified:13 Oct 2020 08:36

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