García-Gudiño, Javier and Blanco-Penedo, Isabel and Gispert, Marina and Brun, Albert and Perea, José and Font-i-Furnols, Maria
(2020).
Understanding consumers' perceptions towards Iberian pig production and animal welfare.
Meat Science. 172
, 108317
[Journal article]
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Abstract
The Spanish market offers a greater variety of Iberian pork products. The aim of this paper is to determine the perception of consumers of several aspects of Iberian pig production and animal welfare depending on the consumers' characteristics. Consumers from two Spanish regions (n = 403) answered a questionnaire about their beliefs and the importance of pig production, their purchase intentions and their willingness to pay. Consumers were segmented according to their level of knowledge about Iberian pig production. The results of this work indicate that consumers have poor knowledge about Iberian pig production. Even so, consumers show a remarkable preference for Iberian products, especially when the animals are reared freely and in natural conditions, giving great importance to animal welfare. Consumer preferences indicate the importance of emphasizing Iberian traditional pig product characteristics on the label to promote their purchase choices.
Authors/Creators: | García-Gudiño, Javier and Blanco-Penedo, Isabel and Gispert, Marina and Brun, Albert and Perea, José and Font-i-Furnols, Maria | ||||
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Title: | Understanding consumers' perceptions towards Iberian pig production and animal welfare | ||||
Year of publishing : | 2020 | ||||
Volume: | 172 | ||||
Article number: | 108317 | ||||
Number of Pages: | 10 | ||||
ISSN: | 0309-1740 | ||||
Language: | English | ||||
Publication Type: | Journal article | ||||
Article category: | Scientific peer reviewed | ||||
Version: | Accepted version | ||||
Copyright: | Creative Commons: Attribution-Noncommercial-No Derivative Works 4.0 | ||||
Full Text Status: | Restricted | ||||
Subjects: | (A) Swedish standard research categories 2011 > 4 Agricultural Sciences > 402 Animal and Dairy Science > Animal and Dairy Science. | ||||
Keywords: | Local breed, Knowledge, Beliefs, Animal welfare, Purchase choice | ||||
URN:NBN: | urn:nbn:se:slu:epsilon-p-107805 | ||||
Permanent URL: | http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-p-107805 | ||||
Additional ID: |
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ID Code: | 17777 | ||||
Faculty: | VH - Faculty of Veterinary Medicine and Animal Science | ||||
Department: | (VH) > Dept. of Clinical Sciences | ||||
Deposited By: | SLUpub Connector | ||||
Deposited On: | 09 Oct 2020 13:58 | ||||
Metadata Last Modified: | 15 Jan 2021 19:21 |
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