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Gendering the digitalized metal industry

Johansson, Janet and Asztalos Morell, Ildikó and Lindell, Eva (2020). Gendering the digitalized metal industry. Gender, Work and Organization. 27 , 1321-1345
[Research article]

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With an empirical investigation of the Swedish metal industry, this study explores the gendering of metalwork in the context of digitalization. Adopting Butler's notions of gender performativity, and taking a broad feminist perspective, our analysis renders the following findings: first, inequality in the workplace between normative masculine and feminine characteristics is still present in the metal industry. The dominant exploitative expectations of masculine physical strength are gradually being replaced by the persistent masculine association with technology. Both men and women contribute to the confirmation and strengthening of this new masculine attribute. Second, women, through the construction of their sense of self as competent digital steelworkers, take on a vital role in re-formulating the gender script of the digitalized metal industry. By enacting stereotypical feminine aesthetic gestures, using 'housewifely' metaphors parodying masculine discourses, and through deliberately connecting feminine attributes with competences and strengths in technology, female operators subvert the ideal image of a metalworker and disrupt the persistent myth of femininity as being incompatible with technology.

Authors/Creators:Johansson, Janet and Asztalos Morell, Ildikó and Lindell, Eva
Title:Gendering the digitalized metal industry
Series Name/Journal:Gender, Work and Organization
Year of publishing :2020
Page range:1321-1345
Number of Pages:25
Publication Type:Research article
Article category:Scientific peer reviewed
Version:Published version
Copyright:Creative Commons: Attribution 4.0
Full Text Status:Public
Subjects:(A) Swedish standard research categories 2011 > 5 Social Sciences > 509 Other Social Sciences > Gender Studies
Keywords:digitalization, gender performativity, metal industry, technology
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Additional ID:
Type of IDID
Web of Science (WoS)000544176000001
ID Code:19830
Faculty:NJ - Fakulteten för naturresurser och jordbruksvetenskap
Department:(NL, NJ) > Dept. of Urban and Rural Development
(LTJ, LTV) > Dept. of Urban and Rural Development
Deposited By: SLUpub Connector
Deposited On:30 Dec 2020 06:23
Metadata Last Modified:15 Jan 2021 19:22

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