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Consumer housing values and prejudices against living in wooden homes in the Nordic region

Lahtinen, Katja and Hayrinen, Liina and Roos, Anders and Toppinen, Anne and Aguilar Cabezas, Francisco X and Thorsen, Bo J. and Hujala, Teppo and Nyrud, Anders Q. and Hoen, Hans F. (2021). Consumer housing values and prejudices against living in wooden homes in the Nordic region. Silva Fennica. 55 , 10503
[Research article]

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Abstract

So far, consumer housing values have not been addressed as factors affecting the market diffusion potential of multi-storey wood building (MSWB). To fill the void, this study addresses different types of consumer housing values in Denmark, Finland, Norway, and Sweden (i.e., Nordic region), and whether they affect the likelihood of prejudices against building with wood in the housing markets. The data collected in 2018 from 2191 consumers in the Nordic region were analyzed with exploratory factor analysis and logistic binary regression analysis. According to the results, consumers' perceptions on ecological sustainability, material usage and urban lifestyle were similar in all countries, while country-specific differences were detected for perceptions on aesthetics and natural milieus. In all countries, appreciating urban lifestyle and living in attractive neighborhoods with good reputation increased the likelihood of prejudices against wood building, while appreciation of aesthetics and natural milieus decreased the likelihood of prejudices. In strengthening the demand for MSWB and sustainable urbanization through actions in businesses (e.g., branding) and via public policy support (e.g., land zoning), few messages derive from the results. In all, abreast with the already existing knowledge on the supply side factors (e.g., wood building innovations), more customized information is needed on the consumer-driven issues affecting the demand potential of MSWB in the housing markets. This would enable, e.g., both enhancing the supply of wooden homes for consumers appreciating urban lifestyle and neighborhoods and fortifying positive image of wood among consumers especially appreciating good architecture and pleasant environmental milieus.

Authors/Creators:Lahtinen, Katja and Hayrinen, Liina and Roos, Anders and Toppinen, Anne and Aguilar Cabezas, Francisco X and Thorsen, Bo J. and Hujala, Teppo and Nyrud, Anders Q. and Hoen, Hans F.
Title:Consumer housing values and prejudices against living in wooden homes in the Nordic region
Series Name/Journal:Silva Fennica
Year of publishing :2021
Volume:55
Article number:10503
Number of Pages:27
Publisher:FINNISH SOC FOREST SCIENCE-NATURAL RESOURCES INST FINLAND
ISSN:0037-5330
Language:English
Publication Type:Research article
Article category:Scientific peer reviewed
Version:Published version
Copyright:Creative Commons: Attribution-Share Alike 4.0
Full Text Status:Public
Subjects:(A) Swedish standard research categories 2011 > 4 Agricultural Sciences > 401 Agricultural, Forestry and Fisheries > Forest Science
Keywords:housing markets, industrial building, structural material, sustainable urbanization, timber structures, urban construction, value expectations
URN:NBN:urn:nbn:se:slu:epsilon-p-112201
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-p-112201
Additional ID:
Type of IDID
DOI10.14214/sf.10503
Web of Science (WoS)000652826400007
ID Code:24493
Faculty:S - Faculty of Forest Sciences
Department:(S) > Dept. of Forest Economics
Deposited By: SLUpub Connector
Deposited On:10 Jun 2021 10:03
Metadata Last Modified:10 Jun 2021 10:11

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