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Did You Miss Something? Inattentive Respondents in Discrete Choice Experiments

Dancke Sandorf, Erlend (2019). Did You Miss Something? Inattentive Respondents in Discrete Choice Experiments. Environmental and Resource Economics. 73 , 1197-1235
[Research article]

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Abstract

Stated preference practitioners are increasingly relying on internet panels to gather data, but emerging evidence suggests potential limitations with respect to respondent and response quality in such panels. We identify groups of inattentive respondents who have failed to watch information videos provided in the survey to completion. Our results show that inattentive respondents have a higher cost sensitivity, are more likely to have a small scale parameter, and are more likely to ignore the non-cost attributes. These results are largely driven by respondents failing to watch the information video about the discrete choice experiment, attributes and levels, which underlines the importance of information provision and highlights possible implications of inattentiveness. We develop a modeling framework to simultaneously address preference, scale and attribute processing heterogeneity. We find that when we consider attribute non-attendance-scale differences disappear, which suggests that the type of heterogeneity detected in a model could be the result of un-modeled heterogeneity of a different kind. We discuss implications of our results.

Authors/Creators:Dancke Sandorf, Erlend
Title:Did You Miss Something? Inattentive Respondents in Discrete Choice Experiments
Series Name/Journal:Environmental and Resource Economics
Year of publishing :2019
Volume:73
Page range:1197-1235
Number of Pages:39
Publisher:SPRINGER
ISSN:0924-6460
Language:English
Publication Type:Research article
Article category:Scientific peer reviewed
Version:Published version
Copyright:Creative Commons: Attribution 4.0
Full Text Status:Public
Subjects:(A) Swedish standard research categories 2011 > 5 Social Sciences > 502 Economics and Business > Economics
Keywords:Discrete choice experiments, Probabilistic decision process model, Latent class, Internet panels, Inattentive bias, Attribute non-attendance
URN:NBN:urn:nbn:se:slu:epsilon-p-112397
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-p-112397
Additional ID:
Type of IDID
DOI10.1007/s10640-018-0296-y
Web of Science (WoS)000477586600011
ID Code:24558
Faculty:S - Faculty of Forest Sciences
Department:(S) > Dept. of Forest Economics
Deposited By: SLUpub Connector
Deposited On:17 Jun 2021 11:23
Metadata Last Modified:17 Jun 2021 11:31

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