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Bringing the Consumer Back in-The Motives, Perceptions, and Values behind Consumers and Rural Tourists' Decision to Buy Local and Localized Artisan Food-A Swedish Example

Rytkonen, Paulina and Bonow, Madeleine and Girard, Chloe and Tunon, Håkan (2018). Bringing the Consumer Back in-The Motives, Perceptions, and Values behind Consumers and Rural Tourists' Decision to Buy Local and Localized Artisan Food-A Swedish Example. Agriculture. 8 , 58
[Research article]

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Abstract

This article highlights the motivational factors behind consumers' and tourists' decisions to buy local artisan cheese in Jamtland (Sweden). Empirically, the case itself diverts from the typical Franco-Mediterranean case in which both the actions of producers and consumers are embedded in historical, long-term culinary traditions and territorial features, nor is it the typical farmers' market or another market-driven direct produce system. The main purpose is to shed light on the motivational factors behind the purchasing decision of consumers and tourists by studying the attributes that consumers embody in the products. The article is based on two consumer surveys/short interviews, the first conducted in June 2012 and the second in February 2017. The results were tested against/related to the wider local food discussion conceptualized through four types of attributes. Namely, intrinsic and extrinsic attributes; post-modernity and environmental attributes; geographical and territorial attributes; and local and rural development attributes. The results in this article clearly show that consumers value a combination of different attributes from both market-driven direct produce systems and close typicity systems. Therefore, the construction of proximity from the point of view of the consumer can be derived from a complex set of attributes and motivational factors not normally highlighted in the localized food discussion.

Authors/Creators:Rytkonen, Paulina and Bonow, Madeleine and Girard, Chloe and Tunon, Håkan
Title:Bringing the Consumer Back in-The Motives, Perceptions, and Values behind Consumers and Rural Tourists' Decision to Buy Local and Localized Artisan Food-A Swedish Example
Series Name/Journal:Agriculture
Year of publishing :2018
Volume:8
Article number:58
Number of Pages:16
Publisher:MDPI
ISSN:2077-0472
Language:English
Publication Type:Research article
Article category:Scientific peer reviewed
Version:Published version
Copyright:Creative Commons: Attribution 4.0
Full Text Status:Public
Subjects:(A) Swedish standard research categories 2011 > 4 Agricultural Sciences > 401 Agricultural, Forestry and Fisheries > Agricultural Science
Keywords:proximity, consumers' motivational factors, local food systems, localized food systems, typicity, food attributes, close typicity food system
URN:NBN:urn:nbn:se:slu:epsilon-p-112435
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-p-112435
Additional ID:
Type of IDID
DOI10.3390/agriculture8040058
Web of Science (WoS)000435176500014
ID Code:24575
Faculty:NJ - Fakulteten för naturresurser och jordbruksvetenskap
Department:(NL, NJ) > Swedish Biodiversity Centre
Deposited By: SLUpub Connector
Deposited On:21 Jun 2021 13:24
Metadata Last Modified:21 Jun 2021 13:31

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