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Interested, indifferent or active information avoiders of carbon labels: Cognitive dissonance and ascription of responsibility as motivating factors

Edenbrandt, Anna and Lagerkvist, Carl-Johan and Nordstrom, Jonas (2021). Interested, indifferent or active information avoiders of carbon labels: Cognitive dissonance and ascription of responsibility as motivating factors. Food Policy. 101 , 102036
[Research article]

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Abstract

Active avoidance of information is gaining attention in the behavioural sciences. We explore motivations for active avoidance of carbon emissions information. In the first stage of a stated preference survey, respondents indicated whether they wished to access carbon emissions information (info-takers) or not (info-decliners) when selecting a protein source. In the second stage, all respondents were provided with carbon emissions information. The info-takers reduced emissions from their food choices by 32%, while the info-decliners also reduced their emissions (by 12%). This indicates active information avoidance among at least some info-decliners. We explore how cognitive dissonance, responsibility feelings and personal norms affect a person's actions when information is imposed upon them, and their role as motivators for actively avoiding carbon emissions information on meat products. Individuals who experience climate-related cognitive dissonance and/or responsibility feelings change behaviour more following climate information, and it also increases choice task uncertainty mostly among these. These findings point to the potential of increasing impact from information by simultaneously increasing personal responsibility feelings and activating social norms.

Authors/Creators:Edenbrandt, Anna and Lagerkvist, Carl-Johan and Nordstrom, Jonas
Title:Interested, indifferent or active information avoiders of carbon labels: Cognitive dissonance and ascription of responsibility as motivating factors
Series Name/Journal:Food Policy
Year of publishing :2021
Volume:101
Article number:102036
Number of Pages:14
Publisher:ELSEVIER SCI LTD
ISSN:0306-9192
Language:English
Publication Type:Research article
Article category:Scientific peer reviewed
Version:Published version
Copyright:Creative Commons: Attribution 4.0
Full Text Status:Public
Subjects:(A) Swedish standard research categories 2011 > 5 Social Sciences > 509 Other Social Sciences > Social Sciences Interdisciplinary (Peace and Conflict Research and Studies on Sustainable Society)
Keywords:Climate label, Information avoidance, Cognitive dissonance, Carbon emission reduction, Consumer behaviour, Strategic ignorance
URN:NBN:urn:nbn:se:slu:epsilon-p-113080
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-p-113080
Additional ID:
Type of IDID
DOI10.1016/j.foodpol.2021.102036
Web of Science (WoS)000670319900006
ID Code:25060
Faculty:NJ - Fakulteten för naturresurser och jordbruksvetenskap
Department:(NL, NJ) > Dept. of Economics
Deposited By: SLUpub Connector
Deposited On:26 Aug 2021 13:25
Metadata Last Modified:26 Aug 2021 13:31

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