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Is food labelling effective in reducing climate impact by encouraging the substitution of protein sources?

Edenbrandt, Anna and Lagerkvist, Carl-Johan (2021). Is food labelling effective in reducing climate impact by encouraging the substitution of protein sources? Food Policy. 101 , 102097
[Research article]

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Abstract

This study investigates consumer willingness to substitute high-emissions meat products with lower-emissions protein products, including blends of meat and vegetables. Survey data, including a choice experiment, are combined with data on the respondents' actual purchase behaviour. The traffic light carbon label has an effect on choice behaviour, as it increases the willingness to purchase lower-emissions protein products such as chicken and meat substitutes. We further find that the willingness to purchase these lower-emissions products is largest among individuals who are already purchasing most sustainably. We discuss policy implications from the expected impacts of carbon labels, and how such labels affect different types of consumers.

Authors/Creators:Edenbrandt, Anna and Lagerkvist, Carl-Johan
Title:Is food labelling effective in reducing climate impact by encouraging the substitution of protein sources?
Series Name/Journal:Food Policy
Year of publishing :2021
Volume:101
Article number:102097
Number of Pages:7
Publisher:ELSEVIER SCI LTD
ISSN:0306-9192
Language:English
Publication Type:Research article
Article category:Scientific peer reviewed
Version:Published version
Copyright:Creative Commons: Attribution 4.0
Full Text Status:Public
Subjects:(A) Swedish standard research categories 2011 > 5 Social Sciences > 502 Economics and Business > Economics
Keywords:Carbon label, Climate label, Choice analysis, Stated preferences, Purchase behaviour
URN:NBN:urn:nbn:se:slu:epsilon-p-113081
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-p-113081
Additional ID:
Type of IDID
DOI10.1016/j.foodpol.2021.102097
Web of Science (WoS)000670320200005
ID Code:25071
Faculty:NJ - Fakulteten för naturresurser och jordbruksvetenskap
Department:(NL, NJ) > Dept. of Economics
Deposited By: SLUpub Connector
Deposited On:27 Aug 2021 09:25
Metadata Last Modified:27 Aug 2021 09:31

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