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Tailored communication changes consumers' attitudes and product preferences for genetically modified food

Sleboda, Patrycja and Lagerkvist, Carl-Johan (2022). Tailored communication changes consumers' attitudes and product preferences for genetically modified food. Food Quality and Preference. 96 , 104419
[Research article]

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Abstract

Despite scientific consensus, consumers' misperceptions about the risks of genetically modified (GM) food influence product rejection and the persistence of negative attitudes. Building on the mental models approach for risk communication and the Elaboration Likelihood Model for attitude change, a two-wave repeated measures randomized controlled experiment on a representative sample of Swedish consumers was used to test the effectiveness of tailored (to consumers' mental models of GM food) and persuasive (strong vs. weak) communication for attitudes and product preferences change. In wave 1 (N = 3,243) and wave 2 (N = 1,554), we measured consumers' attitudes and elicited product preferences using a discrete choice experiment. We found a positive effect of communication on attitudes and product preferences in two out of the four treatment groups, one of which initially held a negative attitude and perceived GM food as very risky.

Authors/Creators:Sleboda, Patrycja and Lagerkvist, Carl-Johan
Title:Tailored communication changes consumers' attitudes and product preferences for genetically modified food
Series Name/Journal:Food Quality and Preference
Year of publishing :2022
Volume:96
Article number:104419
Number of Pages:12
Publisher:ELSEVIER SCI LTD
ISSN:0950-3293
Language:English
Publication Type:Research article
Article category:Scientific peer reviewed
Version:Published version
Copyright:Creative Commons: Attribution 4.0
Full Text Status:Public
Subjects:(A) Swedish standard research categories 2011 > 5 Social Sciences > 502 Economics and Business > Economics
Keywords:Discrete choice experiment, GM food, Elaboration likelihood Model (ELM), Mental models, Risk perception of GMO, Novel food technologies
URN:NBN:urn:nbn:se:slu:epsilon-p-114428
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-p-114428
Additional ID:
Type of IDID
DOI10.1016/j.foodqual.2021.104419
Web of Science (WoS)000718114700002
ID Code:26206
Faculty:NJ - Fakulteten för naturresurser och jordbruksvetenskap
Department:(NL, NJ) > Dept. of Economics
Deposited By: SLUpub Connector
Deposited On:25 Nov 2021 12:25
Metadata Last Modified:25 Nov 2021 12:31

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