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Delivering too much, too little or off target-possible consequences of differences in perceptions on agricultural advisory services

Krafft, Jannica and Höckert, Jenny and Ljung, Magnus and Lundberg, Sara and Lunner Kolstrup, Christina (2021). Delivering too much, too little or off target-possible consequences of differences in perceptions on agricultural advisory services. Agriculture and Human Values. 39 :1 , 185-199
[Research article]

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Abstract

Advisory services are considered to play an important role in the development of competitiveness and sustainability in agriculture. Advisory services have been studied at policy level, structural level and within case studies, but there is still restricted knowledge about advisors' and farmers' view on advisory services in general. This paper presents the views of Swedish advisors and farmers on advisory services. In a survey-based study, perceptions of farm advisors and full-time farmers in commercial Swedish agriculture on advisory services were identified and statistically analysed, comparing differences between and within the groups. The results are structured around three main themes; motives for a farmer using or not using advisory services, preferred approach by the advisor and future demands on advisory services and their importance today. Possible consequences of differences in perceptions for on-farm service delivery were assessed. Similarities in perceptions on advisory services among advisors and farmers, were found in areas characterised by well-defined questions or production-related issues. Significant differences in perceptions of advisors and farmers emerged in less concrete areas and on topics connected to change, management and strategy. Consequences of discrepancies in perceptions are that advisors may deliver too much, too little or off target, especially when expectations on advisory services are not clearly expressed. A strong and proactive back-office supporting the advisors is needed to prevent these possible consequences.

Authors/Creators:Krafft, Jannica and Höckert, Jenny and Ljung, Magnus and Lundberg, Sara and Lunner Kolstrup, Christina
Title:Delivering too much, too little or off target-possible consequences of differences in perceptions on agricultural advisory services
Series Name/Journal:Agriculture and Human Values
Year of publishing :2021
Volume:39
Number:1
Page range:185-199
Number of Pages:15
Publisher:SPRINGER
ISSN:0889-048X
Language:English
Publication Type:Research article
Article category:Scientific peer reviewed
Version:Published version
Copyright:Creative Commons: Attribution 4.0
Full Text Status:Public
Subjects:(A) Swedish standard research categories 2011 > 5 Social Sciences > 502 Economics and Business > Business Administration
Keywords:Advisors, Farmers, Perceptions, Motives, Learning, Questionnaires
URN:NBN:urn:nbn:se:slu:epsilon-p-113134
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-p-113134
Additional ID:
Type of IDID
DOI10.1007/s10460-021-10239-5
Web of Science (WoS)000671513000001
ID Code:27307
Faculty:LTV - Fakulteten för landskapsarkitektur, trädgårds- och växtproduktionsvetenskap
Department:(LTJ, LTV) > Department of People and Society (from 2021)
Deposited By: SLUpub Connector
Deposited On:14 Mar 2022 12:25
Metadata Last Modified:14 Mar 2022 12:31

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