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Report on Promotional Actions and Instruments

Sartorius, Valerie and Nitzschke, Jennifer and Cuypers, Beate and Mittenzwei, Max and Prade, Thomas and Nør Hansen, Rasmus and Kjær, Tyge and Skøt, Magnus Kristian and Dyreborg, Andreas Martin and Mikielewicz, Dariusz and Bochniak, Roksana and Dąbrowski, Paweł and Gołąbek, Aleksandra (2021). Report on Promotional Actions and Instruments. (LTJ, LTV) > Department of Biosystems and Technology (from 130101), Sveriges lantbruksuniversitet.
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Abstract

This report explores how promotional communication between the bioeconomy-related stakeholders can foster the bioeconomy in Sweden, Denmark, Germany and Poland. The material was collected during the BioBIGG project and is part of the work package 6. The purpose of the report is to present promotional strategies, actions and instruments that will support the transition towards a bioeconomy in the SBA. Primarily, the project activities inform this report and a specific focus is put on the influence of networks on national and local authorities.Firstly, the existing networks in the SBA and BSR are presented, followed by an analysis of how politics can be influenced in the four project partner countries. Based on the findings, the report suggests that the following communication ideas strengthen the bioeconomy: (1) Network formation is critical to share knowledge and foster cooperation between the different stakeholders. (2) Viewpoints should be effectively communicated to the relevant authorities. (3) Social media and the inclusion of customers prove to be effective ways to increase interest in bio-based products amongst society. (4) The ScanBalt Bioeconomy Working Group is an excellent tool to disseminate the project results.

Authors/Creators:Sartorius, Valerie and Nitzschke, Jennifer and Cuypers, Beate and Mittenzwei, Max and Prade, Thomas and Nør Hansen, Rasmus and Kjær, Tyge and Skøt, Magnus Kristian and Dyreborg, Andreas Martin and Mikielewicz, Dariusz and Bochniak, Roksana and Dąbrowski, Paweł and Gołąbek, Aleksandra
Title:Report on Promotional Actions and Instruments
Year of publishing :2021
Number of Pages:18
Publisher:BioBIGG
Language:English
Publication Type:Report
Article category:Other scientific
Version:Published version
Full Text Status:Public
Subjects:(A) Swedish standard research categories 2011 > 5 Social Sciences > 506 Political Science > Political Science (excluding Public Administration Studies and Globalisation Studies)
(A) Swedish standard research categories 2011 > 5 Social Sciences > 507 Social and Economic Geography > Economic Geography
URN:NBN:urn:nbn:se:slu:epsilon-p-117203
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-p-117203
ID Code:28147
Faculty:LTV - Fakulteten för landskapsarkitektur, trädgårds- och växtproduktionsvetenskap
Department:(LTJ, LTV) > Department of Biosystems and Technology (from 130101)
Deposited By: SLUpub Connector
Deposited On:01 Jun 2022 07:25
Metadata Last Modified:01 Jun 2022 07:31

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