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Narrating the 'social': the evolving stories of Pakistan's social entrepreneurs

Cunningham, James and Xiong, Lin and Hashim, Hina and Yunis, Mohammad Sohail (2022). Narrating the 'social': the evolving stories of Pakistan's social entrepreneurs. Entrepreneurship and Regional Development. 34 :7-8 , 668-685
[Research article]

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Social enterprises are often characterized by the vision and drive of an individual founder. We challenge this by taking inspiration from Alistair R. Anderson's arguments that social entrepreneurship is better understood as enacted within a social context. We move beyond linear conceptualizations to consider a more nuanced, contextually informed picture, where understandings of what it is to be 'social' in one's entrepreneuring are created at the interaction of the individual and their situation. A narrative approach is used to analyse 25 life stories used by social entrepreneurs in the Khyber-Pakhtunkhwa region of Pakistan, an area of social transition. We access how these entrepreneurs give meaning to the 'social' aspects of what they do. Our findings present a multifaceted character, defined by their responses to changing social contexts. This is manifest in entrepreneurial practice, where we have a vacillation between acts of social rebellion and an enterprising organization of benevolence, evolving in a social context which changes with and, in part, because of our social entrepreneurs. We move beyond definitional characteristics and closer to a theory of practice, by considering how social entrepreneurs interact with changing social demands and adapt their activities accordingly.

Authors/Creators:Cunningham, James and Xiong, Lin and Hashim, Hina and Yunis, Mohammad Sohail
Title:Narrating the 'social': the evolving stories of Pakistan's social entrepreneurs
Series Name/Journal:Entrepreneurship and Regional Development
Year of publishing :2022
Page range:668-685
Number of Pages:18
Publication Type:Research article
Article category:Scientific peer reviewed
Version:Published version
Copyright:Creative Commons: Attribution-Noncommercial-No Derivative Works 4.0
Full Text Status:Public
Subjects:(A) Swedish standard research categories 2011 > 5 Social Sciences > 504 Sociology > Sociology (excluding Social work, Social Psychology and Social Anthropology)
Keywords:social entrepreneurship, narratives, developing economy, Pakistan, context
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Additional ID:
Type of IDID
Web of Science (WoS)000802032100001
ID Code:28546
Faculty:NJ - Fakulteten för naturresurser och jordbruksvetenskap
Department:(NL, NJ) > Dept. of Economics
Deposited By: SLUpub Connector
Deposited On:25 Aug 2022 07:32
Metadata Last Modified:25 Aug 2022 07:41

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