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A risk-benefit approach to the purchase and consumption of conventional vegetables in wet markets

Ha, Thi Thanh Mai and Hansson, Helena and Abouhatab, Assem and Darr, Dietrich and Shakur, Shamim (2022). A risk-benefit approach to the purchase and consumption of conventional vegetables in wet markets. Appetite. 176 , 106142
[Research article]

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Abstract

The purchase and consumption of conventional vegetables from wet markets in Vietnam are like two sides of a coin: perceived food safety risks and perceived benefits. Drawing on a sample of 463 Hanoi consumers, this study employed a risk-benefit approach to analyze the purchase intention and consumption frequency of conventional vegetables at traditional markets. A confirmatory factor analysis examined the links among risk perception, perceived utilitarian benefits, perceived hedonic benefits, and trust. Finally, generalized ordered and Poisson regressions were performed on these psychological constructs and their identified links. We found that perceived hedonic benefits, trust in wet market actors, and the presence of homegrown vegetables determined purchase intention and consumption frequency. The joint influence of perceived hedonic and utilitarian benefits on purchase intention implies that consumers considered both benefit dimensions when thinking of their future purchase of conventional vegetables. The significant interaction between perceived risk and perceived hedonic benefits on consumption frequency supports the risk-benefit approach. The effect of perceived hedonic benefits and income on purchase intention and consumption frequency are evidence of wet markets' social and cultural relevance.

Authors/Creators:Ha, Thi Thanh Mai and Hansson, Helena and Abouhatab, Assem and Darr, Dietrich and Shakur, Shamim
Title:A risk-benefit approach to the purchase and consumption of conventional vegetables in wet markets
Series Name/Journal:Appetite
Year of publishing :2022
Volume:176
Article number:106142
Number of Pages:11
ISSN:0195-6663
Language:English
Publication Type:Research article
Article category:Scientific peer reviewed
Version:Published version
Copyright:Creative Commons: Attribution-Noncommercial-No Derivative Works 4.0
Full Text Status:Public
Subjects:(A) Swedish standard research categories 2011 > 5 Social Sciences > 502 Economics and Business > Economics
Keywords:Perceived risks, Perceived benefits, Conventional vegetables, Wet markets, Consumers, Food safety, Vietnam
URN:NBN:urn:nbn:se:slu:epsilon-p-118507
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-p-118507
Additional ID:
Type of IDID
DOI10.1016/j.appet.2022.106142
Web of Science (WoS)000832966600021
ID Code:28744
Faculty:NJ - Fakulteten för naturresurser och jordbruksvetenskap
Department:(NL, NJ) > Dept. of Economics
Deposited By: SLUpub Connector
Deposited On:02 Sep 2022 09:25
Metadata Last Modified:02 Sep 2022 09:31

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