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Product attributes affecting consumer preference for residential deck materials

Nyrud, Anders Qvale and Roos , Anders and Rødbotten, Marit (2008). Product attributes affecting consumer preference for residential deck materials. Canadian journal of forest research. 38, 1385-1396
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Official URL: http://article.pubs.nrc-cnrc.gc.ca/RPAS/rpv?hm=HIn...

Abstract

In many countries, restrictions on the use of traditional preservative treatments have resulted in efforts to develop wood products for outdoor use that are durable, environmentally friendly, and appealing to consumers. In the present study, consumers’ preferences for wooden deck materials were investigated using sensory analysis. The analysis included an analytical sensory profiling of five deck materials, conducted by a trained sensory panel, as well as a hedonic preference study conducted on Norwegian customers. Eighteen visual and tactile attributes were identified, and statistical analysis indicated that these attributes were sufficient to discriminate between the different deck materials. The results imply that consumers prefer deck materials with a homogeneous visual appearance and moderate color intensity. The study demonstrated a successful application of sensory research on wood products and implies that sensory analysis is an appropriate tool to study relationships between hedonic judgments and product characteristics. The study was carried out on wooden deck materials, but the results are probably also relevant for other wood products.

Authors/Creators:Nyrud, Anders Qvale and Roos , Anders and Rødbotten, Marit
Title:Product attributes affecting consumer preference for residential deck materials
Series/Journal:Canadian journal of forest research (1208-6037)
Year of publishing :2008
Volume:38
Page range:1385-1396
Publisher:National Research Council Canada
ISSN:1208-6037
Language:English
Publication Type:Journal article
Refereed:Yes
Article category:Scientific peer reviewed
Version:Published version
Full Text Status:Public
Subjects:Obsolete subject words > FORESTRY, AGRICULTURAL SCIENCES and LANDSCAPE PLANNING > Product science
Keywords:wood products, outdoor use , sensory analysis, hedonic preference study , product characteristics
URN:NBN:urn:nbn:se:slu:epsilon-2-257
Permanent URL:
http://urn.kb.se/resolve?urn=urn:nbn:se:slu:epsilon-2-257
ID Code:4521
Department:(S) > Dept. of Forest Products
Deposited By: Sofia Hansson
Deposited On:18 Feb 2010 00:00
Metadata Last Modified:02 Dec 2014 10:31

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