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Today's perfect - tomorrow's standard

the role of consumers and the limits of policy in recycling

Kågström, Jonas (2011). Today's perfect - tomorrow's standard. Diss. (sammanfattning/summary) Uppsala : Sveriges lantbruksuniv., Acta Universitatis Agriculturae Sueciae, 1652-6880 ; 2011:33
ISBN 978-91-576-7568-2
[Doctoral thesis]

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Available under License Creative Commons Attribution Non-commercial No Derivatives.



In this study the mechanisms influencing recycling rates around the system maximum are deliberated. On the one hand, Policies, System design and how Citizens understand the two aforementioned are pitted against each other. This is done in a setting where individual rewards from action are in turn set against the values of the community and the compliance measures/social marketing of recycling companies and policy makers. This is the dynamic setting of this dissertation.

In the past much research into recycling has been focused on how to get recycling started. Sweden is in a bit of a different position with recycling levels often being
very high in an international comparison. This means other challenges face citizens and policy makers alike. The determinants influencing recycling rates are studied
and compared to contemporary research.

Policy makers and social marketers that wish to see a system used to its fullest need to understand the determinants that remain to be influenced near the system optimum. The studied recycling system points to a trichotomy of determinants
influencing recycling rates. Social or public marketing being one part; the community's understanding of recycling being a second part, and individual knowledge and understanding forming the third. Successive elimination of potential determinants in a Zwicky box, using statistical analysis, indicates that strengthening individual autonomy and ability to participate efficiently remains as the key to
further and sustainable development in the field.

The study suggests compliance rates can still be improved upon, even when recycling rates are in excess of 80%, although methods might have to change. Instead of an oft used emphasis on coercive compliance and "scare tactics", a careful study and propagation of the recycling techniques developed by the many efficient citizens is pivotal. In addition, further improvements in terms of recycling
facilitation may offer policy makers a sustainable path to near system optimal recycling rates.

Authors/Creators:Kågström, Jonas
Title:Today's perfect - tomorrow's standard
Subtitle:the role of consumers and the limits of policy in recycling
Series Name/Journal:Acta Universitatis Agriculturae Sueciae
Year of publishing :2011
Number of Pages:323
Place of Publication:Uppsala
Publisher:Dept. of Economics, Swedish University of Agricultural Sciences
ISBN for printed version:978-91-576-7568-2
Publication Type:Doctoral thesis
Copyright:Creative Commons: Attribution-Noncommercial-No Derivative Works 3.0
Full Text Status:Public
Agris subject categories.:E Economics, development, and rural sociology > E70 Trade, marketing and distribution
E Economics, development, and rural sociology > E73 Consumer economics
Subjects:(A) Swedish standard research categories 2011 > 5 Social Sciences > 502 Economics and Business > Business Administration
Agrovoc terms:recycling, policies, consumers, decision making, consumer behaviour, social participation, marketing, statistical methods, economic theories, philosophy
Keywords:Recycling, Social marketing, Public marketing, Communitarianism, Austrian Economics, Praxeology, Decision making, Symbolic Regression, Compliance, Self Determination Theory, SDT
Permanent URL:
ID Code:8120
Department:(NL, NJ) > Dept. of Economics
Deposited By: Jonas Kågström
Deposited On:09 May 2011 08:45
Metadata Last Modified:02 Dec 2014 10:46

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